New Holland Construction is a global construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its worldwide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that are fully compliant with safety standards and environmental regulations. More information can be found on line at

New Holland Construction is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at

Alarcón & Harris has been the central communication agency of New Holland Construction for Europe, Africa and the Middle East and currently collaborates as a copywriter for the countries of Asia and Africa.

New Holland Construction
Via Plava, 80 MIRAFIORI
Officina 83, Traversa 2, Porta 31
10135 Torino (TO), Italy
Tel. +39 011 0086193