Metalogenia’s prime goal ever since its establishment in 1957, has been to become the European leader in the design, manufacture and sales of wear parts for earthmoving machines. The company is actively present in other markets all over the globe. Its leadership position has been achieved through an ongoing effort to apply innovated technology to the development of its new products, the quality of the steel it employs and its production and quality assurance processes.

Alarcón & Harris has supported Metalogenia as its Spanish PR and Advertising Agency for several years.