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New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at

Alarcón & Harris was its PR Agency in both national and international market.

New Holland Construction
Via Plava, 80 MIRAFIORI
Officina 83, Traversa 2, Porta 31
10135 Torino (TO), Italy
Tel. +39 011 0086193
Fax +39 011 0086730